Rolex is a mysterious being who works for Gokuraku. He is very tall and always appears in a trench coat. His face is angular, as if chiseled from granite and his appearance is slightly inhuman, with features like pointed ears and slanted eyes.  Rolex&#039;s position within the Gokuraku organization was not clearly stated in the story, but it can be deduce that he occupies a very high position within the hierarchy, possibly just one step beneath the Owner, Mr Barutekku. He deals mainly in the design and creation of Video Girls. His role could be described as some kind of scientist-inventor, as well as being the CEO of Gokuraku Japan. His subordinate, the old man, once called him a &#039;genius&#039; and it is indisputable, from the incredible nature of his creations, that he is indeed one.    http://vgai.icedomain.net/rolex.htm

High-school student Yota Moteuchi is so unpopular that his classmates have given him the nickname "Dateless." So it's no surprise when the love of his life, Moemi, is not interested in Yota but instead is in love with Yota's best friend, Takashi. Yota turns to a video rental shop for comfort, but little did he suspect that the shop was magical and that the cute girl on his rented tape would pop out of the television and try to fix his ruined love life!
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(Source: Viz Media)

When Yohta is told by the girl he likes, Moemi, that she likes someone else, he rents a video girl tape from a strange video rental shop. When he plays the tape at home, Video Girl Ai emerges from the screen to help him win Moemi's love. But Yohta's VCR had been malfunctioning and now Ai's personality isn't quite what it was designed to be. <br><br>
(Source: AniDB)