The son of a rich and influential family and excels in Sports.    Girls seek him because of his good looks and skills, however he doesn't acknowledge them because they only chase him for his looks and wealth, which according to him is given to him by his parents and isn't self-earned (which Kujou told him in their first conversation). He has attended the same primary, middle, high school and university as Kujou, chasing her everywhere so he doesn't lose contact with her. Despite being blessed in all things, he is quite naive and a poor guy when it comes to romance. 

In elementary school, the rich and spoiled Yanagi Naoto was known for excelling in both studies and sports. But then he suffered the first setback of his life when Kujou Mikoto, a girl from a poor family, transferred to his school and performed better than Naoto at every turn. Reeling from this unforgivable blow to his pride, Naoto decided that he had to make Mikoto lose at something…by making her lose her heart to him, which he could then break! Now that they’re both in college, will Naoto finally be able to win Mikoto’s affections–or will he lose this final game with her?
 
(Source: Seven Seas Entertainment)
 
Notes: The chapter count includes 6 extra stories and 4 one-shots.

Naoto Yanagi