Ruby is a Japanese hare Jewelpet who represents Luck and Courage. She is the main protagonists' partner in each series and the very first Jewelpet in the roster overall. She is also the most notable mascot of the franchise. 
Ruby and her partner(s) are appointed to find the other missing Jewelpets on Earth and handle every problem they encounter. 
~!Ruby can also use the Jewel Pocketbook to awaken Jewelpets from their jewel forms. She can also wield a miniaturized version of the Jewel Stick to summon other Jewelpets from Jewel Land.!~

In Jewel Land, Jewelpets, creatures who has the natural ability to use magic lived in harmony with the Witches, attending the School of Witchcraft and Wizardry to learn to use magic with their Jewel Eyes. However for Ruby, a white Japanese Hare whose magic sometimes fail, is appointed to go to the Human World to search for her partner. But when she used the card the magicians gave her, she was sent to the Human World by accident. In the Human World, A girl named Akari Sakura met her on the beach on her way to school. At first, Akari can't understand her due to her Jewel Land Language until Ruby took a special candy so she could speak and understand human language. As the day passes, Ruby knew about her problems and later apologized. A Jewel Charm appeared on Akari's hand and she realized it that she's chosen by Ruby to be her partner. After that, she decided to enter the Jewel Star Grand Prix, on the prize is that any wish that they wanted will be granted. Will she be the Next Jewel Star and her wish be granted in the end? Or I'll just end in one big disaster... 
(Source: Wikipedia)

__Height:__ 157.5 cm

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The story centers around Momona, a girl who attended the wedding ceremony of her big brother whom she adores. However, she is whisked away by a cute rabbit-shaped Jewelpet Ruby, and before she knew it, she is in a Jewelpalace where potential candidates to become a Lady have gathered. "Momona was selected by Ruby as the best female Ladyjewel candidate for the Queen of Jewelland!?"


Rinko, a junior high school student, becomes a partner with Ruby, a rabbit Jewelpet, to find the Jewel Charms that were accidentally dropped from Jewel Land and got lost in the world of humans. Since Jewel Charms appear around people in trouble, Rinko and Ruby always get involved in helping them solve their problems. With help from their friends and a good-looking high-level goverment official, they use the magic of Jewelpets to overcome obstacles, and in each episode they find another missing Jewelpet. Meanwhile, Black Cat Diana manipulates a group of petty criminals as she plans something evil to Jewel Land, the homeland of the Jewelpets. (Source: AniDB)

The story will center around Chiari, a third-year middle school girl who lives in a world where Jewelpets and humans live side-by-side. Chiari attends Jewel Academy.

In the Legends of Jewel Land, the Jewelpets were born from the love and caring of their queen, Jewelina. However a strange meteor crashes into the Mirror Ball, destroying it into a million pieces and its fragments called "Deco Stones" were all scattered in Jewel Land. In the present time, Ruby, a dimwitted Rabbit Jewelpet and owner of the Kira Kira Shop, has a thing on sparkly decorations and loves to collect anything that sparkles and shines. However, when she and the others learn about the legend of the Mirror Ball and the Deco Stones, they all decided to go and search for them, until they all meet 5 strange individuals called the KiraDeco 5. The group also has the same goal on wanting to collect the Deco Stones and they befriended the Jewelpets, especially to one of their members: Pink Oomiya. Now, the group need to gather all the Deco Stones and stop the Eternal Darkness from taking over the human world. 
(Source: Anime News Network)

A collaborated multimedia character project between Sega Toys and Sanrio that will include a TV anime, merchandise, books, a game, and events. 
 
In the franchise's story, "Fairilu" are fairies of flowers, insects, mermaids, or other entities that are born from "Farilu Seeds." Each Fairilu is born with their own key, and they must search to find and open the door that fits only their key. Once the Fairilu pass through the doors, they mature. The doors are also related to the human world.
 
(Source: Anime News Network)

The Plum Section of the 3rd grade class at the Sunshine Academy in Jewel Land are also known as "the Leftovers." Ruby and her classmates aim to graduate and follow their dreams.

The story follows the rabbit-shaped Jewelpet Ruby and the other Jewelpets on their mission to restore the Jewe Castle, which had fallen from the skies into the middle of the town because of humanity's lack of faith in magic. In order to rekindle human's "magic-believing hearts," Jewelpets transform into humans and come down to earth to study them. 
 
(Source: Anime News Network)

Special episode included with the Blu-ray box set of the original Jewelpet Tinkle anime series.

The story of the new film is set in Sweetsland, a country next to Jewelland. Ruby and the other Jewelpets are celebrating the birthday of the princess with dancing. However, during the preparations for the birthday party, a mysterious object appears from the skies. In the object is a Sweetspet boy, whose identity is unknown. 
(Source: Anime News Network)

Set before the events of Sweets Dance Princess, it focuses on My Melody's summer camping in Mary Land and how her friendship with Kuromi is deepening, despite the upsetting experiences and misunderstandings she had during camp. 
Double feature with the first Jewelpet film, Jewelpet Movie Sweets Dance Princess.